The lifeblood of any Internet marketer is their list. If you have an opt in email list then you are sitting on piles of cash, if you properly use your list then your earning potential is very high.
As many people ask “How do I build a list?” the following points describes some of the best ways for building your email list.
1) Newsletter / E-zine
We are in the Information Age and so people are desperate for information. Everyone is so busy with their lives they don’t have time to find the information for themselves. Publish a newsletter in your niche that is full of valuable content and you will get people flocking to you to sign up.
2) E-Courses
People are hungry for information, so a free e-course will persuade people to part with their email address. Create at least a seven part course that is delivered every few days into their inbox. Of course, the e-course also subtly sells your product!
3) Articles
Write articles and distribute them to article directories. Include your newsletter sign up in the resource box and if you have provided good quality content, you will get the visitors who will sign up to learn more.
4) Free Books
A free e-book is an excellent way to build your list. It doesn’t have to be an epic tome, just valuable information that people will exchange their email address for. You can write one yourself or get one ghostwritten for you. Make sure though that it is information that your visitors will want to have, and make sure you have included links to your products and sites in the book. You can also include affiliate links to further maximise your earnings.
5) Free Membership Site
Creating a free membership site is an excellent way to get people’s email addresses. Offer valuable content for free but only to signed up members. You can then upsell them other products or other levels of membership with more products and more resources available to them.
6) Squeeze Page
A squeeze page is a pre-sales letter page where you capture a person’s email address before they move on to view your sales letter. This is reportedly very effective and you can also personalise the sales letter with their name or other details from the squeeze page.
7) Pop Up
Pop up windows, particularly unique and different windows, can be very effective at persuading people to sign up for your newsletter. These can either pop up as the visitor enters your site, or when they leave, reminding them to sign up for more information.
8) Viral Marketing
Viral marketing is where you give away something of value that people want to pass to all their friends. It may be a video, a book, a game or anything similar. However, whatever it is, it has your web address in it so people can come and sign up to your newsletter and get more info.
9) Free Giveaways
A very popular new method of list building are the big Internet giveaways where lots of people submit products that are available for free in exchange for a newsletter sign up. These are excellent ways to rapidly build your list – though be aware that freebie seekers may not make for the most responsive of lists.
10) Sign up bonuses
Offer your visitors a bonus if they sign up for your newsletter, e.g. “20% off XYZ for readers” or a number of e-books or reports that will be of interest to them.
Using these 10 simple strategies you can build your list and then leverage their earning power.
When you think about Online Marketing, what do you think of first? Which aspects of Online Marketing are important, which are essential, and which ones can you take or leave? You be the judge.