Here are my own basic thoughts on the complex subject.

Most websites I visit have some kind of adsense system running; I would estimate that some of these are making good money from the Google system. Certainly sites with over 1000 visitors per day should receive a small amount of revenue.

Generally I believe the adsense system is a good one, however like most things these days the adsense system has been misused by individuals who fully understand how search engines work; unfortunately these people have already made their money. These people have used many tactics in the past to raise their sites page ranking, thus ensuring more visitors, more visitors means more revenue from the system. These sites are generally kept open for a few months and then closed down, with the next one instantly opened up. This practice has been going on for years. The sites are even sold daily on EBay; I would imagine they are just about to be banned.

What normally happens when a few people misuse a system is it leads to others suffering, and in this case it has happened. Google is sandboxing new sites for longer. Saying this company had to act, they have now introduced the ‘Big Daddy’ update. This update has affected sites that have large numbers of irrelevant links or millions of irrelevant web pages. Unfortunately it has also affected the ranking of genuine businesses; hopefully this is just a temporary blip. My own opinion is the internet should be a level playing field for everyone; however I somehow doubt it ever will be.

I believe there is a place for adsense on most sites as long as it is discrete, well set up and does not look out of place, (fonts, colours etc). The main thing to think about is what do you want from your visitors. Most sites offer a product to potential customers. This causes the dilemma of balancing potential revenue from adsense against losing a potential customer, what I mean by this is, a visitor may be interested in your site, however you could lose them instantly to Google. This is why in my opinion is if your site has a product you are selling, you should never employ adsense on your homepage.

In conclusion I like the system, it is easy to set up and user friendly. I hope Google manage to filter out the unethical element who in the end will only spoil things for everyone.

The second reason is the capability of the Adsense publishers to track not only how their sites are progressing but also the income based on the webmaster-defined channels. The new improvements in the search engines gives webmasters the ability to monitor how their ads are performing using customizable reports that has the ability to detail page impressions, clicks and click-through rates. With real-time reporting at hand.

The final reason is that the advertisers have realized the benefits related to having their ads served on targeted websites. As a result, increasing the possibility that a web surfer will have an interest in their product and services.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that producer. In those days, the content was the most important factor that was taken quite seriously. It still is. With the attraction of money.

2. Building your pages will be your next step. The key to this is finding a keyword that has a lot of demand, but not a lot of competition. If you want to go the free route you can use nichebot to find the demand and the competion. If you have the money you will get a much better selection of keywords with Wordtracker. You want to use the keyword in the title of your page and in the body of the page a few times. For content you can write your own or you can visit an article directory and find a good article to use on your page, if you do that look for an article that has your keyword in the body a few times. If you do use someone elses article be sure there bio is included on your site, that is the reason they allow you to use their article.

3. We are ready to add the Adsense ads to the site now. You are allowed to use three ads, A good placement of the ads should be one at the top of the page, one vertical ad on the right side, and one ad at the bottom. If you decide to use just one ad I would put it at the top of the page. The Asense ads will have a border around them, but most people remove that by changing the color of the border the same color of the page, so if your page is white just change the border color white and you won’t see the border. You want the ad to blend in to your page as much as possible.

Ok, now it’s just a matter of just waiting for traffic and you can start getting paid each time someone clicks on the Adsense ads. It may take awhile to get your pages indexed, so in the mean time you might need to write a few articles  to get a little traffic to your site.

There are other ways to build sites, some people use programs that will build thousands of pages quickly, but I think the search engines have been able to identify most of those types of sites so I don’t recommend using them. If you are looking for a faster way to get sites up I would recommend buying some of the ready made Adsense sites, Most of them are well built with all the bells and whistles and not very expensive.

Problem is if you are like most people who use Google Adsense ads you are probably disappointed at the actual income that it produces on a daily basis and wonder what you are doing wrong.

Well, first of all let me tell you that there are many people just like you and although the concept of making money with Google Adsense is simple, the actual ability to make a significant income will take some work.

More importantly, you must know the basics of what makes a good website as far as Google Adsense income is concerned.

There are four areas that need to be correctly carried out in order for you to make a good income with Google Adsense and these are:

1)    Content
2)    Keywords
3)    Advert placement, size and construction
4)    Traffic

Each of these individual areas will increase your Google Adsense income, but mastering all four will take you up to the top level of Google Adsense earners.

It really is possible to make a good daily income from Google Adsense and by perfecting these four items  you will be stunned at how much can be achieved by doing some minor adjustments and tweaks to the general layout and set up of your website.

Not only are webmasters earning additional money from Adsense with their current sites, many are actually building sites designed to maximize their Adsense revenue…. and they are making huge amounts of income by doing so.

Like any type of website, there is a fair amount of work involved in setting up an Adsense site however more importantly there are quite a few tip and tricks… or should I say secrets that should be known which will ensure that Google Adsense pays you the maximum amount of money on a monthly basis.

So here are some basics to start

1. The larger the website the better. Any website with thousands of pages will receive many more hits from the search engine than a small site.

2. Free content is a great way to go when building a site… articles, books, software and so on.

3. A few inbound links will ensure higher rankings thus bringing in more money every month.

Now for a few of those top secrets….

4. Place Adsense on 90% of your pages.

5. Vary the type of Adsense Ads on your pages.

6. Place at least one Adsense ad above the fold on your pages

7. Experiment with pictures above each Adsense ad.

8. Experiment with the ads blending into the page and standing out.

9. Some statistics have shown that the large rectangular Adsense ads get the most clicks.

10. If building a website from scratch do research on the most profitable keywords for your websites topic.

Above I have only listed a few of the tips and secrets on Adsense. There are many good books and videos currently online that will help increase your Adsense income significantly of which you should look into if you are serious about making Adsense another of your full time income streams.

The final thing I would also recommend is Adsense tracking software. I use software constantly and it has easily doubled my Adsense income within the last six months alone.

As with any business or income proposal, make sure you do your research as this will ensure not only maximum exposure on the internet but also the best possible profits for your websites and online business.

Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The “Pay-Per Click” advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on “Pay-Per Click” advertising. The usual search engine optimization can take weeks or even months to produce results. “Pay-Per Click” advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

“Pay-Per Click” advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.

“Pay-Per Click” advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? “Pay-Per Click” now and let your business take the fast route to success.

By advertising your website with pay-per-click, you are helping to advertise your business in what is usually an inexpensive way that is growing larger and reaching more people everyday. You can also tailor your pay-per-click advertising to fit your business or company budget needs. This is a plus for those of you who are starting out on a budget and want to stay away from paying a lot for advertising that may or may not be seen. By advertising your website with pay-per-click, your ad is surely going to be seen. More advantages to advertising your website with pay-per-click include the speed of advertising, the increase in traffic to your website, and the ability to research and compare data to see what works best for your website.

There are times, however, when advertising your website with pay-per-click can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use ones that are not as competitive. Finely tune your keyword strategies. You can find information on the Internet on this or you might want to consider consulting a professional. Also remember not to bite off more than you can chew. Start with one pay-per-click provider first, using ads you have tested, and then extend your campaign accordingly.

Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay-per-click.

Hence, our motive is to increase CTR to the best as to achieve a good profit. There are many ways of increasing CTR by placing the google ads on different locations with the various sizes. Yes, this might work – I dont deny it. For example if you place ad on the web page which is totally different color than the web page then you CTR might go low.

First of all you web page should look attractive and the ads should look like the part of the web page. Even size plays an important role – just dont generate some size and apply on your page…please imagine your webisite page as a normal visitor who will be looking for an targetted content for his solution and suddently noticing a big ad….this is not preferred.

Adjust the ads size as per the size of the page and the size of content. May be in some places you may have to place a small ad and in some places big banner ads. Usually, big size ads work much with image ads and small size ads with text ads.

Let us discuss more on this topic. You might have come accross many of them saying Keywords, optimization, ranking, links, etc., etc. But what optimization means…..this is a non-stop discussion. However, as per the dictionary Optimization means “to make the best use of a situation or resource”

Please note for good CTR the most important material is content and rich targetted content. You really need to gather and write a good and demanding content. You need to write the content for kind of visitors you are looking for.

If a visitor looking for marketing tips lands to your website page which which is about Interview tips then either he might simply close the page or hardly he may click your ads since the ads will be relating to Interview and Jobs.

Anyways, coming back to our topic – when you have written the targetted good content now you need to decide on a targetted and unique keyword. I know unique key is little difficult but try to use the targetted keywords.

In other words content and ads are related. Even keyword also should be related to ads and content of page which means if a visitor is looking for the keyword “Affiliate Marketing” and your content/page is about Affiliate Marketing and the ads also shown about affiliate marketing then there is a good chances of reading the topic/article of your webpage and alternatively there are high chances of clicking the google ads as there may be a related

In addition to the general rules published by Google, you should be aware of the common sense approach to any advertising medium. In order to make money with Adsense, for example, you need to comply with the Google directive that mandates that you create web sites that sell products, not just web sites that sell Google ads. In other words, with Google, content is king. However, unless you have a website that is designed for shock value, red type fonts on a black background is going to be difficult to read. Set your general layout and appearance to blend with the theme of your web pages.

Do follow the Rules

As with any action, in order to make money with Adsense, you need to understand and follow the rules that have been published about using Adsense. Do take the time to read and fully comprehend what you are doing rather than wasting your time and efforts developing a web site with associated Adsense ads that is clearly in violation of the rules. Saying ‘Click here to increase my Adsense revenue’ is a definite no-no according to the Google rules. It is also a guaranteed way to turn off potential customers.

Do Concentrate on Content

Those publishers who make money with Adsense are the ones who take care to provide web pages that are rich in content. They make certain that the content includes keywords and synonyms for the keywords that fit the subject and that are used in the proper manner to convey information. If your web pages are those on a subject that you know a great deal about, you can compose the content yourself. If you aren’t too certain about format, ask for professional help in optimizing the content.

Don’t Bite Off More Than You Can Chew

Some people who set out to make money with Adsense have been led to believe that you can set up one web site, place a few ads and within a matter of minutes, be earning income that will allow you to quit your day job and retire to Costa Rica. The reality is usually far different. However, don’t make the mistake of thinking if one web site is good, fifty would be better. Especially when you are learning the ropes, don’t try to do too much at once. You will end up doing a less than satisfactory job on everything.

Don’t Reinvent the Wheel

Many good tutorials have been written about how to make money with Adsense. When you are just learning the ropes, take the time to understand why you are doing what you are doing. After you have mastered the basics, then you can tweak things to your heart’s content. You can certainly find new and different ways of doing almost anything, that’s what the spirit of innovation is all about, but you will probably get off to a better start if you take time to do things the standard way at least to begin with. As long as you continue to study and learn new methods, your revenue will continue to keep pace.

A small content website created on a specific theme with Adsense ads integrated properly into it, is the correct way to earn from this revenue model. How to logically create a new website based on Adsense Revenue Model is discussed here:

1. Identify High-Paying Keywords

The first step is to decide the theme of your website. Since you are creating a website entirely for Adsense, it might help if you first took time to find out the highest-paying keywords/ads. Advertisers bid for keywords on Google. Some keywords are very expensive and if ads for such keywords are displayed on your website, and clicked upon, your earnings may increase dramatically.

For a list of High Paying Adsense Keywords

> To do your own research
Type in the desired keyword and the tool will tell you the highest bid on it.

> If you have a Google Adwords Account, log in and use the tool for finding the bid rates for different keywords.

Choose a topic which is fairly high-paying as well of your interest.

2. Build an SEO Website with Useful Content

Once you have chosen the theme topic, start building your website. Register a Domain Name, Set up a web host Account, choose a simple and fast loading layout for your website and add start adding content. Add at least 10 articles on the topic you have chosen. You can get the articles for free from an Articles Directory but it is best to put original content into an Adsense website. Write the articles yourself or Hire a Content Writer.

Optimize all pages for Search Engines. Use Heading tags, proper titles and keyword-rich content. The more SE optimized your page, the more relevant will be the ads that are displayed.

3. Integrate Adsense Seamlessly
Add Adsense code to every article page. Take time and choose ad formats depending upon your website layout and integrate the ads seamlessly within the content on each page.

Read more about integrating ads seamlessly in your website content at

4. Increase Website Traffic

Your website is now done and you need interested visitors to visit your website, read your content and click on your high-paying ads. Start promoting your website by submitting articles, using signature tags, link exchanges etc.

A website visit www.guardadsense.com with useful articles and advice for webmasters on topics such as starting online business, setting up websites, marketing and promotion, increasing revenue and sales, search engine tips etc.