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Why do most people fail online? Why do they never make any money? It’s because they think about money first and about their customers last. They create a few pages, stuff them with affiliate links and ads and then they wait for the money to roll in — usually they wait forever.

Here is a simple formula to build a successful money-making online business:

* Carefully research several niches before choosing a theme for your site. You should be passionate about the subject and there must be a hungry market for it.

* Start building valuable content for both, your site visitors and the search engines.

* Build more content, distribute articles, participate in targeted forums… this allows you to establish yourself as the expert in your field, to win the trust of your audience and to attract free, targeted traffic from the search engines.

* Add new marketing strategies. Publish an e-zine to build your customer base, to establishes yourself as the expert in your niche, to gain trust…

* Once you have a site of at least 40 content pages with at least 50 unique visitors per day, start monetizing: Add affiliate links, Google AdSense, sell your products or services…

It just doesn’t make any sense trying to monetize your site, as long as you have only a few visitors. Who do you want to sell to? Instead, focus on building more content, driving traffic, building your list…

Follow the “Content – Traffic – Trust – Monetize Traffic” formula and you can’t fail:

* Build valuable content for your visitors and optimize it for the search engines.

* After some time, the search engines will start sending you free, targeted traffic — traffic that will steadily increase.

* Provide valuable, problem-solving information. This allows you to build a relationship of trust with your audience and they will be more than happy to buy your products, follow your recommendations…

* Ok, now and only now it’s time to monetize traffic: Place your affiliate links and Google ads, sell your own products…

Monetization comes last in the process of building your online business.. First, you should create valuable content, you generate traffic, you gain the trust of your visitors and only then it makes sense to monetize your site traffic.

To be noticed or successful in the World Wide Web one needs to apply sound business sense and practices. When a surfer uses a search engine to find information he will get what he needs within the first 7-10 results displayed. This means that sites that are ranked higher than 10 are hardly ever noticed. Most of the traffic is enjoyed by those who rank within the “top ten.”

Here are a few pointers that may get you a ranking within 1-10:

1.    Use relevant target key words for your pages. Ensure that the key words are more than two words long. Put yourself in the shoes of the surfer and list what the likely search terms will be which are relevant to the content.

2.    Use keywords frequently through the page but with relevance. Higher placements are recommended. Ensure that target keywords are placed in the HTML title tag. Include target words in the titles. Write titles that capture interest and attention. These are what appear in search engine listings and only if they convey the content of the pages clearly will a user access the web page.

3.    Every page must have a title tag, Meta keywords tag, and Meta description tag.

4.    Use text navigation with great thought. It is advantageous to use keyword phrases as links. If text navigation is not possible then try and include footer on every page.

5.    Avoid search engine stumbling blocks like image maps or frames. Construct your pages such that any search engine, old or new can read the pages. Create static pages and avoid symbols in the URLs.

6.    Link analysis is used by important search engines in ranking algorithms. So, it is crucial to build solid links. Ensure that the links are relevant to your web content.  Think quality not quantity. The secret is in approaching sites that are non-competitive and are ranked high by search engines.

7.    Avoid spamming. It can get you banned. Fight the battle for supremacy by ethical means. Just ensure that your content is relevant and interesting, layout simple, and titles attractive and teasing.

8.    To maximize efficiency submit more than one page manually. Make sure the pages are good representations of your site and its content.

9.    Avoid automated programs for submission of pages. Submit manually and pay attention to any problems reported.

10.     Prepare your goals with thought and care. Use a designer who is aware of online architectural design principles. Synchronize content, design, and navigation. Make it user and search engine friendly.

11.     If you are in a hurry to get your website ranked then consider the option of using search engine marketing programs like PPC. In this case traffic is generated within days.

12.    Use a link analysis report which will consider your competitors plan of action and prepare a recommendation report for you that is exclusive to your business module.

Search engine placement is the corner stone to success. It will not just ensure a good ranking but substantial increase in traffic and optimal business returns. As an astute business person or avid cyber techie you need to view the site in a rounded way and consider not just aspects of content and design but marketing strategies and cost effectiveness.