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The Basics of eBay

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The Basics of eBay photoIf you’ve got this far, you’ve got the basics of eBay. There are a few things left, though, that you might not have thought of trying. Quite a few of these tips go against the advice many give for eBay selling – some are a little risky and some are just odd. They’re all worth a try, though, and I’m sure you’ll find at least some you want to keep using.

1. Keep more records. It might sound time consuming, but you’ll actually find it easier in the long run – less time spent trying to figure out which item that cheque you got this morning is for.

2. Post without payment. Don’t even wait for payment to clear! That might sound risky, but it’ll mean that the buyers get their items more quickly – for small items, you might find it worth the occasional loss to give such quick service.

3. Post every day. Once you start shifting a high volume of items, go and post them every day – again, they’ll get there more quickly, making your customers very happy. The best way to do this is if you have items small enough to drop in a postbox.

4. Encourage an auction mentality. Don’t have a Buy it Now price, and make it very clear when it’s the last or only stock you’ll be getting in. Always refer to winning bidders as ‘winners’.

5. Mention every defect your item has. Now why would you do that, you might ask? The answer is that it builds credibility: the small hit you take from the slight flaws is nothing compared to the big boost in trust you get for admitting it. People bid more when they trust the seller.

6. Say how you got the item. Don’t be afraid to go off on a tangent and give all sorts of fun details of how you got hold of what you’re selling – it gives your auction character and, again, builds trust.

7. Accept odd payment methods. Sooner or later you’re going to get a buyer who wants to pay by sending cash in an envelope, or something equally unusual. Why not let them? Be flexible.

8. Don’t be afraid to sell low. Let the occasional item go for a really low price to a good buyer. You might only just break even on the item, but the person who got that bargain will be back again and again.

9. Give free shipping for a certain number of orders, or orders over a certain amount. People might buy something else they don’t want as much, just to get the free shipping. (Amazon use this strategy to great effect).

10. Ship worldwide. Take the time to investigate the prices, and be nice to international customers – imagine how much you’re expanding your market. That’s not to mention the effect of people bidding highly for items that are rare in their country.

Another way to make it easier is to be a better seller is to use some of the many third party eBay tools that are available. The next email will take a look at a selection of tools you might find useful.

Written by admin

February 11th, 2012 at 12:48 pm

Posted in Business

Open An eBay Seller’s Account

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Open An eBay Seller’s Account photoIt’s surprisingly simple to get started posting your very first auction on eBay. Here’s what you need to do.

Step 1: Open an eBay seller’s account.

If you’ve bought things on eBay, then you already have an account – just log in with it and click ‘Sell’ in the toolbar at the top of the page, then click ‘Create a seller’s account’. If you’ve never used eBay before, then you’ll need to open an account first using the ‘register’ link underneath the toolbar, and then click ‘Sell’ and ‘Create a seller’s account’. The eBay site will then guide you through the process. For security, this may involve giving card details and bank information.

Step 2: Decide what to sell.

For your first little experiment with eBay, it doesn’t really matter what you sell. Take a look around the room you’re in – I’m sure there’s something in there that you’re not all that attached to and could put in the post. Small books and CDs are ideal first items.

Step 3: Submit your item.

Click ‘Sell’, and you’re on your way to listing your item.

The first thing you need to do is choose a category – it’s best to just type in what the item is and let eBay choose for you. Next, write a title and description. Include key words you think people will search for in the title box, and all the information you have about the item in the description box.

Now set a starting price. $0.01 is the best starting price, as it draws people in to bid who otherwise wouldn’t, and items will almost never finish at such a low price. The next thing to set is the duration of the auction: 3, 5, 7 or 10 days. This is up to you: longer sales will usually get more bids, but will also seem to drag on forever. If you’ve taken a picture, add it now – items with pictures always sell for more. Finally, tick the payment methods you will accept (just PayPal is best for now), and where you will post to (limit yourself to your own country to begin with). Submit and you’re done!

Step 4: Wait for it to sell.

This is just a matter of sitting back and letting eBay do its thing – buyers will find your item and leave bids on it. Some bidders might email you with questions about the item, and you should do your best to answer these questions as quickly as you can.

Remember that if your item doesn’t sell then you can list it again for free.

Step 5: Collect payment and post it.

eBay will sent your buyer emails guiding them through the process of sending you payment for the item. Make sure you have the money before you send anything.

Once you’ve got the payment, all you need to do is pack the item for posting (make sure to use some bubble wrap), take the buyer’s address from the confirmation email eBay sent you, and write it on the parcel. Put some stamps on, post it, and you’re done!

I hope you enjoyed selling your first item. Now that you’re starting to get into it, the next email will give you a checklist of things you need to do to be a successful seller.

Written by admin

February 5th, 2012 at 10:40 am

Posted in Business