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First let me explain article marketing for those that do not know what it is. Lets say your website is about widgets. You write an article on interesting ways people can use widgets.

In the footer of your article there is an author bio section. In the author bio section you place links to your website about widgets.

You submit that article to as many article directories as possible. You can use a service www.isnare.com ISnare.com who for two dollars per article will submit your article to hundreds of article directories.

Once you submit to all of those directories, remember the link in the author bio section, each of those directories is now a one-way inbound link.

Now none of those links is related to widgets, so they are not relative links, but they do still count for link popularity, just not as much as relative links do.

But the second reason that article directories exist is to provide free content to website owners. These website owners can take your article and use it as content for their website as long as they leave the links in the author bio section active and intact.

Article Marketing Doesn’t Work. That is exactly what some old-time experienced SEO people are still saying. Yet, one of the clients I wrote articles for went from a link popularity of 1 to a link popularity of 457 in 8 days.

I received an email today from a client I wrote an article for on “Free Credit Repair” 3 days ago. He did a search in Google today for “Free Credit Repair” and the article was in the top 100. Tough category, but it was written 3 days ago and appears in Google for his search term with links to his website.

I can continue to provide dozens of examples where article marketing works and works fast. Once those articles are picked up by other websites besides the article directories, the real benefit comes.

Those websites that pick up and use the widget articles as content for their websites would not use the article if it were not related to their own topic, which means related to widgets in this case. That means relative one-way inbound links for your website.

If you have no use for quick link popularity and relative one-way inbound links to your website, then article marketing is not for you.

Advertising had long since been a major determinant of a business’ success.  This would include the presentation of the product / service to the consumers.  What really matters is how it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What may be its advantages over other proven medium like the best-selling TV ads?

Advantages

1. Low Cost

Eventhough the Internet ad might be viewed as “classy” or far-reaching, as compared to other medium, this is far cheaper than most.  Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market

Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own. Result, a great number of “hits” on your site!

2. Hassle free

All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad.  You may actually never have to leave your home to advertise!

3. Updated ads

Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change.  If so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising.  Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

2. Additional cost

If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.

The aim of Internet ad is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. Now, does that not sound good or what?