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Yahoo inc, the California-based search engine, announced recently that it has purchased BlueLithium, the fifth largest online ad network in the U.S. for $300 million, in with the goal of cornering the ever popular market of behavioral ad targeting.

With this deal, Yahoo’s current behavioral ad targeting efforts, aimed primarily at users of Yahoo mail and Yahoo travel, will be strengthened by BlueLithium’s tracking technology, designed to zero in on consumer preferences as they navigate a site, which allowed for a more focused targeting of ad delivery by a business or, in this case, a search engine.

This tracking ability is made possible by the use of cookies—small packets of data that record user visits and habits on certain sites, and over time, make it possible for Web sites to target their ads to specific demographics within their consumer base.

According to Yahoo News (news.yahoo.com) senior vice president of the Yahoo Publisher Network, Todd Teresi, responded to this purchase of the three year-old, invitation-only BlueLithium network via telephone by saying that this (purchase) “will give us (Yahoo) the ability to (deliver) more relevant advertising to consumers not only on the Yahoo network but also off of the network.”

Yahoo’s user base of over 250 million is expected to greatly expand, with the addition of BlueLithium’s nearly 120 million users, and the geo-targeting capabilities of the new tracking technology will allow said users to connect to online customer segments, featuring marketers that offer products and services tailored to their particular interests, and in some cases, location.

Search Engine Optimization, which targets the behavior of Internet users via the use of searched keywords and other related methods, will likely see benefits from this newer type of behavioral marketing technology, since it will provide a clear, more defined scope of an individual’s search preferences and favorite sites.

It is reported that this acquisition of BlueLithium is expected to be finalized by the fourth quarter of this year, pending regulatory approval and other conditions.

There are several ways how to get more clients and earn more money. In this article I will introduce you some of them.

1. Affiliate marketing:
Affiliate marketing consist in relationship between web site owners and merchant. Web site owners put merchants advertisement (usually text link or banner) on their page and merchant pays commission from each deal to the site owner. The advantage of this promotion method is the fact that you can never loose your money for inefficient advertising because you pay only in case you earn some money. If you want to start your own affiliate program you can buy one of many available scripts or use some of affiliate networks like Link Share or Commission Junction.

2. Search engine optimization (SEO):
Search engine optimization is one of the most effective (and one of the hardest) ways how to get the large number of very good targeted customers. If you are a search engine optimization specialist, make a SEO analysis and optimize your web site for some effective keywords. If you know nothing about SEO try to find some basic information on Internet and optimize for easy keywords or hire some SEO company. The advantage of search engine optimization is the fact that you get the visitors who want to buy the goods (or services) which you offer. The disadvantage is the long time necessary for successful optimization.

3. Pay per click (PPC):
There are several search engines offering pay per click program. Advertiser choose the keyword and the bid. If the visitor search for this keyword, advertisements targeted for this keyword are displayed. If more advertisers select the same keyword the advertisements are sorted by the bid (except google AdWords, there the advertisement position depends on the bid and click rate). The big advantage of pay per click system is the fact that you can start your campaign during a few minutes.

4. Banner exchanges:
You include a HTML code to your web site and each time somebody visits the site where the HTML code is placed a banner will be displayed and you get some credits (usually 1/2 – 1 credit depending on the exchange ratio). For each credit you “earn” your banner will be displayed on another banner exchange members page. This type of promotion is good for branding but it will increase your traffic just about 0,1 – 1 % only (depending on click rate of your banner) so always combine this method with another strategies.

5. Promotional coupon codes:
Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don’t make your customers happy too? There are many promotional coupon code directories on Internet. Put your coupon code to most of these web sites. Try combination of promotional coupon codes strategy and affiliate marketing. Give away to your publishers promo codes or special affiliate link. If the visitor click this link he gets some discount, free gift, free shipping or another benefits.