Kue Lapis (dot) COM » SEO

History of search engines

admin — Sun, 18 Jan 2009 15:42:00 +0000

In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now. Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive. Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents. The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field. In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world. Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.

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Common search engine principles

admin — Sun, 18 Jan 2009 15:35:00 +0000

To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:

Spider – a browser-like program that downloads web pages.
Crawler – a program that automatically follows all of the links on each web page.
Indexer – a program that analyzes web pages downloaded by the spider and the crawler.
Database– storage for downloaded and processed pages.
Results engine – extracts search results from the database.

Web server a server that is responsible for interaction between the user and other search engine components.

Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

Spider.
This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.

Crawler.
This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

Indexer.
This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

Database.
This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

Results Engine.
The results engine ranks pages. It determines which pages best match a user’s query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine.
It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.

Web server.
The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.

The Art of SEO

admin — Sun, 18 Jan 2009 15:32:00 +0000

As much as Google “pretends” to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.

Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of SEO on any given site. It’s not a huge stretch to say that they may even downgrade the sites that they believe have been SEO’d.

If you think that having your keyword phrases “in all the right places for SEO” is a good thing, think again! You’re essentially telling Google, “Hey look…my site has been SEO’d!” To which they reply, “Thanks so much for letting us know… ZAP … see ya later!” Doesn’t matter if your site is the most relevant (in your mind) to the search query. Doesn’t matter that you’ve placed your keyword phrases strategically throughout the site.

Stuff that worked like a charm for many people in the early years of SEO may actually hurt rather than help now. As to what might trigger an SEO “red flag,” my guess is that it’s a combination of things. Like, if you have a certain number of traditional SEO factors on any given page, those may set off some Google warning bells (otherwise known as a spam filter).

Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase:

* in the domain name
* in the file name
* in the Title tag
* in the Meta description tag
* in the Meta keyword tag o in the image alt attributes
* in an H1 (or any H) tag
* as the first words on the page
* in bold and/or italics or a different color
* multiple times in the first paragraph or twice on the page
* in the copy in every single spot on the page where it might possibly make sense to use it, and
* in all the hyperlinks pointing to a page.

If you put the same keyword phrase in many of those spots, you might very well trigger a spam filter. Since it’s difficult to determine how many and which combinations of those things might trigger the filter, the best advice I can give you is to do your SEO without any particular formula in mind.

That’s how I’ve always done it and it’s always worked because every site is unique and has different SEO needs.

Unfortunately, it’s difficult to describe this type of SEO to others, as people are always looking for the magic formula. For as long as I’ve been doing SEO (over 12 years now), I’ve had it in the back of my mind that I wouldn’t want to tip off the engines that my sites were SEO’d. This is one of the reasons I’ve never used keyword-rich domain names or file names. That’s probably the most obvious SEO thing you can do.

The most important aspect to being a good SEO is creativity. You shouldn’t worry too much about the specifics of putting keyword phrases here and there, and again over there. Not every page needs an H1 heading with keyword phrases in it. If your page isn’t designed to use H1 headings, you don’t need to change it to use one just for SEO purposes. And many images don’t really and truly make sense with a keyword phrase in their alt attribute (alt tag). Don’t force one to be there just for the search engines.

Most importantly for Google (and for your users), when it comes to your page copy and how you use your visible keyword phrases, less is definitely more. Please don’t read my Nitty-gritty report and then put the same keyword phrase in every single available spot on your page that you can find. My report is supposed to help you think about a few places you may have missed because you weren’t thinking about being descriptive when you originally wrote the copy. You can definitely have too much of a good thing.

A first paragraph on a page that has, say, 4 sentences, should not have 10 instances of your keyword phrase. It will look and sound dumb. I know that I have stressed this in my conference presentations and in our High Rankings seminars, but no matter how many times I say this, people don’t quite grasp the importance of working this way. If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won’t like it either.

When you do SEO, you don’t follow a guidebook. Think like a search engineer and consider all the possible things they might have to combat both now and in the future. Always optimize for 3 or 4 or even up to 5 phrases, and spread them out throughout the entire page. Never, ever, ever think that it’s the first paragraph that matters and stuff ‘em all in there. There should be an equal distribution throughout the entire page, and you should never use the phrases so much that you hear them constantly when you read it.

hire a professional copywriter. You need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. You can easily teach someone like that the SEO writing part.

Hope this helps to give you some ideas on how you might get out of formula-SEO mode and start doing more creative SEO. More than ever, SEO is much more of an art than a science. The science is only a small portion of it.

Make Your Page Search Engine Friendly and User Friendly

admin — Sun, 11 Jan 2009 17:32:00 +0000

Every web publisher wants to attain top positions in the search engines to increase traffic. To attain a high ranking, your site has to be search engine friendly.

Search engine spiders index your web site. They only read the HTML code in your web pages. They don’t read graphics, JavaScript code and other scripts and features.

Just a few simple changes to your web pages can give your site a huge search engine boost. Even better, it can bring in ongoing FREE targeted traffic.

It’s important to create a search engine friendly site while at the same time keeping your site friendly to your visitors. You want to structure your pages for maximum search engine exposure without compromising the content or look of your site. After all, what good is traffic if your visitors won’t read your pages?

Keyword-rich, theme-based web sites will give you both targeted traffic and good search engine ranking.

Here are 10 easy steps you can take to make sure your pages are search engine friendly and user-friendly.

1. Selecting a domain name. There is a lot of disagreement about whether search bots give importance to the keywords in your domain name. I suggest that you select a domain name that indicates what your site is about. Even if it doesn’t matter to search engines, it’s important that it tells your visitors what the topic of your site is.

2. Focus on one theme. Search engines love specialized content. If you have several topics, then you should create several web sites. The more you focus on one topic, the more your page will be optimized for search engines and the more relevant it will be to your visitors.

3. Create multiple content pages. Make a separate page for each important keyword and key phrase. If, for example, you want your site to come up for the key phrases web consulting, web design, and search engine optimization, make three separate pages. Create a web page for each major keyword. Don’t create automated pages just to get search engine exposure. To keep visitors at your site, you have to give them good content. Keyword-rich articles are a good way to optimize your pages for search engines while providing useful content to your visitors.

4. Optimize each content page for ONE of your key phrases. Put your targeted key phrases in your content. Include them in your page title, description tag, ALT image tags, comment tags, and in internal and external links. When providing a title and description in the META tags, your listing may be displayed in the search engine listing as you provide it. Make your titles and descriptions informative and compelling to attract potential buyers to your site. Provide a benefit or solve a problem.

5. Put your keywords in your content. Search engines are looking at how often your keyword appears on a page. That’s how they determine relevancy. Short pages provide a larger percentage of keywords and are better for search engine optimization. The keyword density of a Web page is important for search engine optimization. How often you should mention your keyword throughout the text is different for each search engine, but it varies between 3% and 5% of your text. In other words, use your keyword 3-5 times for every 100 words on your page.

6. Naming files and directories. Put important keywords in all file names and directories/folder names describing the content. For example, to promote e-book covers, I name my files ebook-covers.html, cd-covers.html, box-cover.html, etc.

7. Naming graphics. The search bots don’t see your graphics but they can see the description of your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off). If your navigation links are images, I recommend that you provide text links in addition to the image links for search engine optimization.

8. Navigation. Have your main navigation links on your home page so search engines can follow your links and index your pages. This is just as important for your visitors as for the search engines.

9. Link your pages together. You can easily link to all your pages by creating a site map.

10. Directory structure. Put your important files in the first level. Sub-directories that lie deep are more difficult for search engines to scan. Creating a site map for large sites and providing a link to your site map on your home page is a good way to get all your important pages indexed.

Components Of Search Engine Ranking

admin — Thu, 08 Jan 2009 20:25:00 +0000

There are 5 components of search engine that have major key.

Keyword Research.
The first step of any SEO campaign is to research your keywords, and even more important, is to get them right. You cannot skip this step. And why would you?
You may think you know what keywords to target, and you may be right about them, but what keywords are your potential visitors searching for? One example: You could have a travel site wanting to optimize for “discount tickets” when actually your visitors are searching for “cheap tickets”. Another thing is the timeline to achieve results, like in the short, mid, or long-term. No unrealistic expectations here. One way I like to approach this is to optimize by levels. For example, I will choose 3 levels of difficulty and select the according keywords.
As I achieve the easiest level, I move on to the next and so on. Results differ
per competition volume and markets, but overall results prove it does work.

On-Page Factors.
The most important elements in the page are the Title, Headings within the copy and keyword focused content. Keeping your code compliant is also beneficial. On-page optimization a very important part of the process, but it is almost indirectly proportional with the competition levels for the given target keywords. So it is highly scored into rankings when present within low to medium levels, but less significant among high competitive terms. So keep this in mind, according to your market.

User Friendliness.
Site structure and overall navigation are being considered by search engines increasingly when ranking websites. So what are search engines looking for to determine and weight user friendliness? Coding errors, broken internal or when outbound links are bad. Fast loading pages, contextual links between pages, links
to authoritative sites or resources within related topics are good.

Article Writing.
Quality content still rules” Content that is topic centered, and highly focused on your target keywords is really what search engines are looking for. So when this is applied on multiple pages across your site, you get results. Because of this, context, not content, is king.

Link Popularity.
“Tell me who links to you and I will tell you who you are” is how search engine scoring works on link popularity. Just like content, the quality factor is very important. This is the most important element to consider when your site is on a highly competitive market. So make sure you have applied all the previous elements, in order to achieve link popularity from related sites, avoid links from bad neighborhoods, and make sure to never link to sites not indexed by Google.

SEO – Easy Seo Tips for the Professional

admin — Thu, 08 Jan 2009 20:20:00 +0000

SEO (search engine optimization) means optimization of a website to increase the visibility and usability to search engines such as Google. SEO services help in generating more visitors to your site which means that more interested customers, which translates to increased sales for your company.

A SEO consultant would you about what should be done to enable a higher placement in a search engine. We, a search engine optimization British company, offer a complete solution for all your SEO services.

The main advantages of SEO services can be summarized as follows. Read on to find out why you need search engine optimization.

Increase in traffic – search engines do better than any other media in motivating visitors to a site. Since approximately 85% of Internet users prefer search engines as the crucial method to start the search or visit www.huge-niche-keywords.com. Traffic from search engines is the most important traffic, since it consists of experienced visitors. These are the people actively looking for a product, service or information solution. So, your partner SEO will make certain that you can transport.

Improved Competitive Edge – opportunities to find out if your website are more, it means that your competitors are less likely to find. It means that directly if you have more customers, the more online market distribute you get. This is where we, UK SEO consultants help you reduce your competitors, so that your profits are higher.

Increased customer base – SEO consultants can help you the best search terms targeted not only more visitors to your site, but will ensure that visitors are more likely to be strong potential customers for your company. Millions of searches on each day; websites appear at the top of search results will undoubtedly free web site promotion. In this way, your online market expands. The escalating your online market place your products and services to more motivate and interested customers.

Excellent return on investment – SEO an affordable package has been proven that accept a higher return on investment with a view to generating more visitors to your site, qualified sales leads and customer acquisitions. It offers a very low cost of Internet advertising with a probable high return or go on www.the20seotools.com, which guarantees a high return on investment. It works non – stop – SEO your partner works for you non-stop 24 / 7 It saves time and effort. After your site, it will continue to be crawled and indexed by search engines and is maintained with minimal effort.

The fact is an effective online marketing tool – they are also cheaper. High-level SEO services also enable online marketing of the site. For a SEO program that can help you the most targeted search term more visitors, the strong potential customers for your goods and services, you must look for a partner SEO, SEO offers premium services with their own originality.

In simple words, SEO services make a website to generate traffic from relevant search term queries. SEO an affordable package deals with aspects such as effective search engine optimization (SEO), pay-per-click (PPC), Internet marketing strategies and implementation to bring persistent visitor traffic to your site. Our British SEO consultants ensure correct implementation of search engine optimization, causing a marked influence on where your site is positioned against your competitors.

SEO – Successful Optimization Keys

admin — Thu, 08 Jan 2009 20:18:00 +0000

Some facets of SEO continue to wax and wane in their importance. Ditto with the various aspects of content optimization .There have been times when “content might not exactly be the king”. Like in the present scene, it is incoming links on your page that are of prime significance for SEO. That doesn’t devalue the content on your page. For a simple reason that is- what if the algorithms change the next day? Besides, different Search Engines are likely to put emphasis on alternating features. A consensus can be derived at on some points. These distinguished attributes can be spotlighted as: • Tags • Text • Keyword concentration Heading tags denote to the viewer and the search engines the title of your page and other subheadings. There are 6 such tags. The font of these tags can be adjusted using the font tags or through CSS. For more details visit to www.keyword-swipe.com. The content in between these tags is given special weighting. The rules must be strictly followed while using H1 tags else you could be fined /banned for spam even when you didn’t intend so. The same tag mustn’t be used more than once on a single page. The H1 tag specifies the primary heading on your page. The subheadings must be marked with other tags like H2, H3 and so on. The wordings need to be precise. The ratio of your keywords to the total number of words in your title should be about 50%. That gives your keywords increased priority. For supplementary importance the subheadings can be formatted in bold. Too many heading tags will on its own reduce the weight of them. You can stylize your content with bold, italics, underlined, colored text .For more information visit to www.sitemap-makers.com. Textured text serves two ends. To draw the attention of viewer and for indicating to the search engines that those words are of more importance (are your keywords).That doesn’t imply you bold every occurrence of your keywords. You can even highlight non keywords if need be so. Some good advice (like given above), common sense and a rational understanding of marketing can very well guide you towards good content optimization. As far as the keyword density is concerned there really is no magical number associated with it. So you never can say for certain what is optimal density because it keeps on changing. Plus, that figure may not the same for any two given search engine. It is best advisable to keep it around 3 to 5 percent of your total text. This works well in 9 out of 10 cases. Another simple trick- creates the article for the readers and not for the search engines. It wont harm to remember that it is a bad idea to fool the search engines and worse to fool your visitors. Unprincipled webmasters use very small text size, hidden text or other such unethical devices to rank well. Unfortunately, for them, these tricks work only in the short term. Some good advice (like given above), common sense and a rational understanding of marketing can very well guide you towards good content optimization. It wont harm to remember that it is a bad idea to fool the search engines and worse to fool your visitors.

Facts about SEO

admin — Tue, 06 Jan 2009 06:23:00 +0000

The concept of giving high ranking to Internet website through search engine optimization or SEO has resulted in a rat race among a large number of SEO firms and SEO professionals. There are certain recommended rules for choosing an efficient SEO firm or SEO consultant. If you fail in choosing the right SEO firm or SEO professional, it may prove disastrous for your website.

Here are a few highlights on how an SEO works. One of the key functions of search engines is to visit the website occasionally and an index of new topics on the site. Doing so, the search engines seek to measure the quality and popularity of your site by the number and types of links to your website by other sites.

If you have a website and you want to get it to the top position in the search engine ranking, it is always recommended to hire an experienced SEO consultant who has the working experience for one of the top SEO companies. Hiring an experienced SEO consultant may prove to be a costly affair for you, but at the end, you would have the last laugh.

If you do not want to pay your hard earned money to an SEO professional, you can try your hand at building page ranking through SEO working on it all alone. However, the process may take a considerable amount of time. You can use any of the various techniques while working on your website to enhance its page ranking. You can use either SEO software or SEO service to enhance the page ranking. However, the important thing is that either of the methods would take you at least couple of months to take your website to the top position.

However, if you want to remain in safe side, you should always get the page ranking of your website enhanced through SEO only by an experienced and skilled SEO firm or efficient SEO professional.
Choosing an SEO firm is easier than choosing an SEO consultant. At times, choosing an efficient SEO professional proves to be a very difficult task as there is no industry parameter to identify a good SEO professional.

In this regard, mention must be made of Bullseye Media, which is a UK based online marketing agency. It is the most prestigious UK SEO agency and it provides high quality Pay-Per-Click and Search Engine Optimization marketing management at a very affordable price. This PPC consultant does not have any hidden charges, as well. The company offers its Search Engine Optimization Services or SEO UK online for the best search results of your website. The PPC management services of the company are based on tried and tested methods.

SEO Attitude

admin — Sun, 04 Jan 2009 09:16:00 +0000

Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase:
* in the domain name
* in the file name
* in the Title tag
* in the Meta description tag
* in the Meta keyword tag o in the image alt attributes
* in an H1 (or any H) tag
* as the first words on the page
* in bold and/or italics or a different color
* multiple times in the first paragraph or twice on the page
* in the copy in every single spot on the page where it might possibly make sense to use it, and
* in all the hyperlinks pointing to a page.
If you put the same keyword phrase in many of those spots, you might very well trigger a spam filter. Since it’s difficult to determine how many and which combinations of those things might trigger the filter, the best advice I can give you is to do your SEO without any particular formula in mind.
That’s how I’ve always done it and it’s always worked because every site is unique and has different SEO needs.

If you’ve done it right, an everyday user should not have any idea that a page has been SEO’d. A trained SEO should be able to spot what your keyword phrases are, but it shouldn’t be glaringly obvious. Last, but not least, hire a professional copywriter to work on the important pages of your site. This is the best investment you can make for your site and your business. Even if you don’t want to hire an SEO, you absolutely MUST hire a professional copywriter. You need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. You can easily teach someone like that the SEO writing part.

Search terms :

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Search Engine Story

admin — Sun, 04 Jan 2009 09:13:00 +0000