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Every web publisher wants to attain top positions in the search engines to increase traffic. To attain a high ranking, your site has to be search engine friendly.

Search engine spiders index your web site. They only read the HTML code in your web pages. They don’t read graphics, JavaScript code and other scripts and features.

Just a few simple changes to your web pages can give your site a huge search engine boost. Even better, it can bring in ongoing FREE targeted traffic.

It’s important to create a search engine friendly site while at the same time keeping your site friendly to your visitors. You want to structure your pages for maximum search engine exposure without compromising the content or look of your site. After all, what good is traffic if your visitors won’t read your pages?

Keyword-rich, theme-based web sites will give you both targeted traffic and good search engine ranking.

Here are 10 easy steps you can take to make sure your pages are search engine friendly and user-friendly.

1. Selecting a domain name. There is a lot of disagreement about whether search bots give importance to the keywords in your domain name. I suggest that you select a domain name that indicates what your site is about. Even if it doesn’t matter to search engines, it’s important that it tells your visitors what the topic of your site is.

2. Focus on one theme. Search engines love specialized content. If you have several topics, then you should create several web sites. The more you focus on one topic, the more your page will be optimized for search engines and the more relevant it will be to your visitors.

3. Create multiple content pages. Make a separate page for each important keyword and key phrase. If, for example, you want your site to come up for the key phrases web consulting, web design, and search engine optimization, make three separate pages. Create a web page for each major keyword. Don’t create automated pages just to get search engine exposure. To keep visitors at your site, you have to give them good content. Keyword-rich articles are a good way to optimize your pages for search engines while providing useful content to your visitors.

4. Optimize each content page for ONE of your key phrases. Put your targeted key phrases in your content. Include them in your page title, description tag, ALT image tags, comment tags, and in internal and external links. When providing a title and description in the META tags, your listing may be displayed in the search engine listing as you provide it. Make your titles and descriptions informative and compelling to attract potential buyers to your site. Provide a benefit or solve a problem.

5. Put your keywords in your content. Search engines are looking at how often your keyword appears on a page. That’s how they determine relevancy. Short pages provide a larger percentage of keywords and are better for search engine optimization. The keyword density of a Web page is important for search engine optimization. How often you should mention your keyword throughout the text is different for each search engine, but it varies between 3% and 5% of your text. In other words, use your keyword 3-5 times for every 100 words on your page.

6. Naming files and directories. Put important keywords in all file names and directories/folder names describing the content. For example, to promote e-book covers, I name my files ebook-covers.html, cd-covers.html, box-cover.html, etc.

7. Naming graphics. The search bots don’t see your graphics but they can see the description of your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off). If your navigation links are images, I recommend that you provide text links in addition to the image links for search engine optimization.

8. Navigation. Have your main navigation links on your home page so search engines can follow your links and index your pages. This is just as important for your visitors as for the search engines.

9. Link your pages together. You can easily link to all your pages by creating a site map.

10. Directory structure. Put your important files in the first level. Sub-directories that lie deep are more difficult for search engines to scan. Creating a site map for large sites and providing a link to your site map on your home page is a good way to get all your important pages indexed.

There are 5 components of search engine that have major key.

Keyword Research.
The first step of any SEO campaign is to research your keywords, and even more important, is to get them right. You cannot skip this step. And why would you?
You may think you know what keywords to target, and you may be right about them, but what keywords are your potential visitors searching for? One example: You could have a travel site wanting to optimize for “discount tickets” when actually your visitors are searching for “cheap tickets”. Another thing is the timeline to achieve results, like in the short, mid, or long-term. No unrealistic expectations here. One way I like to approach this is to optimize by levels. For example, I will choose 3 levels of difficulty and select the according keywords.
As I achieve the easiest level, I move on to the next and so on. Results differ
per competition volume and markets, but overall results prove it does work.

On-Page Factors.
The most important elements in the page are the Title, Headings within the copy and keyword focused content. Keeping your code compliant is also beneficial. On-page optimization a very important part of the process, but it is almost indirectly proportional with the competition levels for the given target keywords. So it is highly scored into rankings when present within low to medium levels, but less significant among high competitive terms. So keep this in mind, according to your market.

User Friendliness.
Site structure and overall navigation are being considered by search engines increasingly when ranking websites. So what are search engines looking for to determine and weight user friendliness? Coding errors, broken internal or when outbound links are bad. Fast loading pages, contextual links between pages, links
to authoritative sites or resources within related topics are good.

Article Writing.
Quality content still rules” Content that is topic centered, and highly focused on your target keywords is really what search engines are looking for. So when this is applied on multiple pages across your site, you get results. Because of this, context, not content, is king.

Link Popularity.
“Tell me who links to you and I will tell you who you are” is how search engine scoring works on link popularity. Just like content, the quality factor is very important. This is the most important element to consider when your site is on a highly competitive market. So make sure you have applied all the previous elements, in order to achieve link popularity from related sites, avoid links from bad neighborhoods, and make sure to never link to sites not indexed by Google.