Commonly refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.

You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.

Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.

You may remember the class action law suit against Google. A group of businesses sued Google claiming the company didn’t do enough to prevent click fraud so they lost money in their PPC campaigns.

In my less than humble opinion, click fraud was not the culprit. For those who don’t know, click fraud is when someone who publishes Google Adsense ads clicks on ads on their own sight to make money with no intention of purchasing the product advertised.

As I said, in my opinion click fraud was not the culprit. It was badly chosen keyword phrases. Instructions on how to choose and bid on keyword phrases are available on the PPC sites so I won’t go into the mechanics of bidding.

The important thing is, if you chose the most popular keyword your ad will show up in hundreds maybe even thousands of searches an hour. This means you will recieve hundreds maybe even thousands of clicks a day.

Mega traffic right? For instants. If you are selling hand painted porceliain piggy banks and you bid on the keyword “bank”. Who will see your ad and possibly click on it? People looking for online banking, people looking for a rock band called “Bank”, kids writing a report for school on the bankiong industry. In other words, people who don’t want what you are selling.

They will click on your ad without reading the whole thing and go “This isn’t what I want.” and hit the back button. Remember, it cost you money for them to click. It costs them nothing, so people aren’t careful about what they click on.

Choose your phrase carefully. You want clicks from visitors who are looking to buy what you are selling. Target your phrase. Bid on “porceliain hand painted piggy banks” if that is what you are selling. People who do broad searches are just looking. People who target their searches are looking to buy.

Will you get less traffic? Yes. Will you make more sales? Maybe, depending on your product, how easy your site is to navigate, your prices, etc, etc…

How does it work?

Every time you fire a Google search, alongside the search results, you find a few links displayed under the heading ‘sponsored links.’ Well, these are links that the advertisers pay Google for displaying. They do not, however, pay a fixed amount for keeping those ads there, but a certain amount for every time a visitor clicks on the link and visits the advertiser’s site. This way, the advertiser only pays when someone actually clicks on the link, Google gets money for putting up the links, and the visitor gets to know of related links that could give him relevant and additional information and/or services. It’s a win-win situation for everyone involved in the game.

Where do you come in?

Google reasoned that anyone, who visited a third party site that held content relevant to a particular search, would be interested in the sponsored links that it provided along these search results. So it decided to extend the group to include sites that have similar content, by allowing these sites to display ads and links that would be redirected to the sponsored links of Google. That opened up an easy way to increase the traffic to the advertiser’s site by increasing his exposure, while the site owner gets money for just posting the ad in her site.

What do you have to do to take advantage?

If you already have a running site that ha a good traffic, you may have to do practically nothing. All you have to do is copy and paste some HTML code into your pages. That’s all! The ads will appear on your site and every time someone clicks on those ads, you get your share

How much money can you make?

That’s not very easy to answer, because there’s no single answer to that question. It all depends on a combination of factors like keywords, the page number where the links appear, and the demand for the day. Whatever the going rate, Google passes on a part of the revenue that it gets from your site to you. You can see at any point of time and on any day, how much money you’ve made.

You can be sure of one thing, though. You’re not going to lose money by posting the ad in your site. Whatever the revenue, it’s an additional amount that you get from the site for no additional cost.

What if you don’t have a site?

You can still benefit from this scheme if you don’t already have a site. You will of course, need to put up a site in that case. You can put up a site easily and at a fairly low cost. First of all you should decide on the content of your site. If you’re thinking of duplicating someone else’s site by copying their contents, that wouldn’t work. Your site will have to be original, although its contents may be similar to that of other sites.

If you are putting up a fresh site, you’ll need to estimate the costs of putting up the site and maintaining it against the revenues that you’ll get. The secret is in getting good traffic to your site. So you should concentrate on building an attractive site and find out ways of attracting traffic to it. The rest will then follow.

Like for example when you want to buy something, now since there is internet, you do not have to go to the buyer’s place to buy something. Let the internet does it for you. All you have to do is just sit in front of your computer and let the internet does the rest. This characteristic of the internet is also used by some people who love to gamble. They create online casino games which enables many people to gamble without going to the casino.

There are many websites on the net that enables you to play in best online casinos; one of them is the Casinoscandinavia.com. In this website you will be able to play many games including the online casino slots. These will definitely safes the gambler’s time a lot since they do not have to go to the casino anymore. Some of the games are merely just a game while some other require you to bet your real money. So choose wisely.

If you don’t make early reservation for your tickets, you won’t be able to get your tickets. However, you can enjoy the simple reservation on Ticketamerica.com. This website helps you to get tickets to any sport games in this country. You can get tickets for NFL teams through the easy steps. This website will lead you to all stadiums in this country where you can watch live sport game of your favorite sport team. You can purchase tickets for the entire season. You only need to click on the category list to get your Buffalo Bills tickets. This website will save your tickets and deliver it to your address.

Even though you can easily get tickets for live sport games at Ralph Wilson Stadium, this website assures that you get fair price for these tickets. It will help you to enjoy the game with the best view to the stadium.

1. Become an “expert” on the product The most successful affiliate marketers are “experts” on the products they promote. To become an expert, it’s highly recommended that you purchase the product yourself to gain first-hand experience using it. If you cannot purchase the product, you must thoroughly research it until you become familiar and knowledgeable enough to promote it.

2. Participate in chat rooms related to the product You can start your own chat or join an existing one. Do not try to selling initially, but during your chat, mention the product you’re promoting and describe its benefits. If there is interest in your product, you can then refer them to the product through your affiliate link. The same concept holds true for forums and discussion boards.

3. Write your own affiliate program ads Most merchants will provide pre-written ads for their affiliates to use. If you write your own ad, or make significant changes to the one that’s pre-written, your ad will stand out from the others. Done properly, this will give you a great advantage over those affiliates that are using the same ad as everyone else.

4. Create a free newsletter or ezine Submit your newsletter to the ezine directories and promote it on your website. Keep in mind that most subscribers are interested in receiving “information” that can help them. If you use your mailing list solely for selling, you will never gain credibility and will end up with a high unsubscribe rate. After you’ve developed a relationship and the trust of your subscribers, you can then recommend the products you are promoting.

5. Create a free ebook As part of your ebook, include an advertisement and a link to your affiliate website. The ebook can be given away free or used as an incentive to sign up for your newsletter. Submit your ebook to the ebook directories and offer it to other webmasters for inclusion on their website. The more exposure your ebook receives, the more sales you can make. By using the techniques outlined above and always striving to become an “expert” on the products you promote, you are sure to see an increase in your affiliate sales resulting in higher commission payments. ]]> http://www.kuelapis.com/2009/01/five-ways-to-increase-your-affiliate.html/feed 0 http://www.kuelapis.com/2009/01/3-hidden-secrets-to-boost-your.html http://www.kuelapis.com/2009/01/3-hidden-secrets-to-boost-your.html#comments Tue, 06 Jan 2009 05:46:00 +0000 admin http://www.kuelapis.com/?p=22 The most important thing is to study with an open mind and be willing to revise your understanding if necessary.
Most of this information comes straight from the Affiliate pros. Careful reading to the end virtually guarantees that you’ll know what they know. If you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are 3 hidden secrets on how to boost your commissions from affiliate program.

Secret #1 – Find the best affiliate program and products to promote.

A top affiliate program and product will enable you to achieve the greatest profits in the shortest possible time. When selecting an affiliate program, take note of following points:
1. Choose those program that provide a generous commission structure.
2. Make sure that the products you promote fit in with your target audience.
3. The affiliate program must have a solid track record of paying their affiliate easily and on time.
4. If you cannot seem to increase your investments, dump that program and keep looking for better ones.
There are serveral thousands of affiliate programs online. So select the best affiliate program is important to avoid losing your advertising dollars and earn good commissions. To distinguish yourself from other people who promote same affiliate programs, write short report related to the product you are promoting. Give out these reports or short ebooks freely from your site.
Your reports should provide some valuable information for free and some recommendations about the products that you promoting. Ebooks provide credibility of you to customers. Giving them freely to customers will make them enticed to try out what you are offering.

Secret #2 – Collect email addresses of those who download your free ebooks using Opt-In Pages.

Most people do not make a purchase on first solicitation. By collecting the contact information of those who downloaded your reports and ebooks. You can make send out emails to build relationship and follow-ups on these contacts to remind them to make a purchase from you. Your emails should provide value to prospects. Get the contact information of a prospect before sending them to the vendor’s website. Do not send the prospect directly to the product sites. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever. But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

Secret #3 – Ask for higher than normal commission from affilate programs owners. Once you are already successful with a particular promotion, you should try and approach the owners to negotiate a good percentage commission for your sales.

You are a zero-risk investment to the affiliate program owners. The affiliate program owners will likely grant your request if they do not want to lose a valuable marketer like you. Do not be shy about requesting for addition in your commissions and try to be reasonable commission.

Use Pay Per Click ads to promote your programs. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Once you apply these 3 secrets, you will see that your commissions will explode to a new level. ]]> http://www.kuelapis.com/2009/01/3-hidden-secrets-to-boost-your.html/feed 0